The introduction of SEGA Rally to the arcades in 1995 had the single biggest
impact on the racing genre. Subsequent console rally games concentrated on
a realistic simulation of the sport, but their popularity, reflected in sales,
steadily dropped over the last decade. Now, SEGA Rally is back and set to
reinvigorate the genre with the vital ingredients that many of the modern
racers lack û fun, character and beauty, with few rally games able to match
its unique and rewarding experience. RallyÆs dead, long live SEGA Rally.

* Bumper to bumper Rally racing: Close competitive Rally racing with
multiple cars on track racing bumper to bumper across Rally inspired
environments.
* Deformation: Fully deformable environments & surfaces that will ensure
no two laps, let alone a race, will be the same.
* Speed & adrenaline: Fun, looping tracks, with a wide variety of surface
types and vehicles including 4WD, 2WD & Classic vehicles.
* A driving fantasy: Set to offer a wonderfully vibrant graphical world,
featuring 8 different environments each taking inspiration from exotic
locations around the world.
* Competition: Advanced AI, multiplayer and online capabilities will ensure
a healthy level of competition for all standards of driver.
* Immediacy: Arcade accessibility with simulation depth.