The menacing Block-O who dreams of conquering the universe leaves his planet, Planet Cube, in search of his next target. Unexpectedly, Block-O discovers that the inhabitants of Earth like to give out gifts. Once the gifts are received, gift boxes are usually thrown away. Misinterpreting the gift box as his beloved kind, Block-O resentfully dispatches troops to invade Earth to win justice for his fellow cubes.

For the first time, a Hello Kitty videogame arrives in full 3D. In this
colorful title that is 90% action and 10% puzzle-solving, Hello Kitty Roller Rescue features the much-loved Hello Kitty and Badtz-Maru. The game also includes more than 20 popular Sanrio characters that interact with the player and partner up to help Hello Kitty battle enemies.