Mailing List Deluxe is a powerful tool in any marketing and
communications arsenal. You simply write one message and send it
to your whole mailing list. The program's real power, however, is
in its ability to personalize your communications. You can address
everyone on your list by their first name, if you so choose. Or
you can include other details, such as the town or city where they
live (so long as you actually have that information in your
customer database).

This makes for great customer and client relations - and has been
shown to boost sales. Best of all, personalization is done at the
click of a button - no tedious copying and pasting.

Mailing List Deluxe is a must-have marketing tool, whatever line
of business you're in. It lets you fire out personalized e-mail
shots to existing and prospective customers and is ideal for
sending out newsletters and ezines. It's also a very powerful PR
(public relations) tool - press releases can be whizzed off to the
media in minutes.