PureImage combines the most recent research of image processing and includes:

Wavelet Noise Reduction
This is the core of PureImage. Unlike all conventional methods of Noise reduction, our wavelet NR produce much higher quality of noise reduction while retaining image sharpness and details.

Unlike some frequency domain profile based NR, PureImage will automatically auto-tune the noise function to different noise type across the image, making the interface much simpler and universal for all digital or film cameras.